AWAKE is a new brand selling healthy fruit smoothies.
The brand required a new representation of the nutrition label. My response to the brief explores the incorporation of illustrative icons to represent the information as it allows the consumer the opportunity to engage with the label and understand more clearly if this product is suited to them.
Their slogan is “You deserve to know just how healthy we are” as this aligns with the purpose of their new label.
This product was aimed at the typical supermarket shopper in order to make it a quick and easy process to learn about the product, as they are usually time poor and may not have time to pick up and learn about a new product.
Packaging Design
