The Geelong Law Association were striving for a fresh and modern re-brand that sparked more interest and encouragement from members to participate even further in their social events. They strived to have members be more involved in the association. 

They believed their current brand was outdated and needed to be modernised, while suggesting the idea of exploring notable Geelong icons in the design of the logo.

I refined a concept using 2 waves overlapping each other to represent the support of GLA and also depicting the Eastern beach of Geelong. The colour blue was chosen for a professional and sophisticated feel to the brand.