Pedigree Paper
Re-Brand
Pedigree Paper is the online retail division and sub brand of Ball and Doggett. They supply all paper and printable matierals. Their products are suitable for all occassions such as Arts, Craft & DIY, Branding, Industry Packaging and Occasions/Events.
They were seeking a clean, fresh and modern new brand identity. They stated it must stand out and have a strong presence about it, while still appearing professional. The new identity had to appeal to the design community and high end clientele, although still be aproachable for the DIY market.
Re-Brand
